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November 30, 2023
How does responsive design improve your site’s SEO?

How does responsive design improve your site’s SEO?

Nov 1, 2023

Creating a site with a dynamic design is, today, the solution that offers more visibility to your business online. Times are changing, on the web, user consumption habits are no longer the same. With the rise of smartphones and tablets, Internet users use the desktop less and less to browse. They prefer mobile media. The big challenge for brands is to have a user-friendly showcase adapted to users of different terminals. So what can website design bring to your communication and marketing strategy?

Indeed, creating a responsive site allows you to adapt to different screen sizes. This helps you optimize the user experience, because you offer a more intuitive and personalized navigation to your visitors. The responsive site is, therefore, a perfect ally for your natural referencing and increases your customer conversion rate.

Responsive Design and Media Queries, what does it mean?

The responsive site refers to a site with a web design that automatically adapts to the terminal that displays it. Unlike mobile sites which are compatible with tablets and smartphones, the responsive website adapts to any type of screen. It can be viewed on desktop or mobile devices. Depending on the screen size or different media, text, columns and images manage to adapt completely. All these different elements can automatically resize and position themselves depending on the screen resolution.

Media Queries designate the components of a site’s CSS. Their role is to offer various properties for certain resolutions. For example, they can help define that a title will be displayed in 32 pixels on large screens. On the other hand, it will be displayed in 20 pixels on all screens below 720 pixels wide.

Responsive design is therefore adaptable and flexible to both small and large screens. It makes your site readable, versatile, efficient and searchable on:

  • Mobile phones
  • Smartphone
  • Tablets (IPad)
  • Desktop PC
  • Connected TVs

What are the benefits of ergonomic design for SEO?

Choosing a responsive design for your site gives you an adaptive advantage and positively influences your SEO. For what?

Responsive design makes it easier to index your site

Unlike mobile sites that present different URLs from an existing site, creating a responsive site allows you to have a single site and a single URL. You minimize the risk of duplicate sites and therefore avoid penalties. This makes crawling simple for the Googlebot. Google can then rank your site according to its website seo services criteria. And one of the essential points that it will take into account is the display of the site on mobile devices. If your web design or even the content of your site is not mobile-friendly, you will not appear in mobile search results.

Responsive design improves user experience and makes navigation more enjoyable

Internet users or even mobile users benefit from dynamic distribution of the content of your site. When they enjoy browsing your storefront, they will stay there for a long time. This visibly increases your conversion rate.

You should keep in mind that user experience is a ranking criterion in search results. Google rewards web pages that provide a satisfying user experience. The more your site visitors benefit from intuitive, personalized navigation adapted to the format of their devices, the better results you obtain in the SERP.

Responsive design allows you to generate significant traffic from mobile users

Optimizing the design of your site gives you visibility in search results, so you can gain mobile traffic. How? With the rise of mobile users, customers and prospects are now largely mobile users.

What are the disadvantages of ergonomic design for a site?

Having an optimized design certainly has many benefits for SEO, but it can also pose some problems. When you design your site poorly, its loading time will be long on mobile, the user experience will take a big hit. As a result, your bounce rate increases, your natural referencing loses its wings and you fall low in the SERP.

As you will no doubt have understood, design optimization is not enough. It is necessary to have knowledge of web development and SEO. This way, you can easily put in place the best systems to have a dynamic and efficient site. For example, you can reduce the size and weight of your images to benefit from a fast loading speed.

How to create a site with a responsive design for your business?

Responsive site design requires, first of all, a responsive CMS and a user-friendly theme. If you work with a web designer or webmaster, they will have to choose a responsive design and adapt it to the creation of your showcase. Next, it will use a feature to check the site’s display on mobile and desktop during site design.

This way of proceeding is the simplest and allows you to save significant time. Everything is coded in advance to make your life easier.

Finally, your website design professional should incorporate responsive design into your website code. This step remains essential if you want to personalize the template of your site. It is purely technical and requires knowledge of web development. To gain efficiency, entrust your web project to reliable specialists.

Work with a web agency, the solution to having a responsive site

You already have a site, but you doubt that your window is not responsive and you would like to redesign it, call on a redesign agency? Do you want to create responsive sites according to web trends? We choose an SEO friendly CMS and adapt an optimized design to succeed in your web project.

At Rank up 365, we have renowned webmasters who master the tools and the main programming languages. They can show you how to choose a WordPress theme to create your site with a responsive design.

We are Prestashop Silver certified agency, which makes us one of the best agencies capable of designing a site with this CMS. Our experts are working to meet your requirements. Indeed, our font-end developers create responsive web pages for you following the model of a graphic designer or web designer.

Our services do not stop at site design; we support you in your SEO strategy. From the development of your action plan to its implementation, we assist you, we guarantee you better results in the SERP.

Why create a site with responsive design?

Choosing a responsive web design gives your site more visibility in search results. Responsive design is essential if you want to respond to Google’s new method of indexing websites. The mobile first index allows Google to crawl your website based on its mobile version and not on its desktop version.

For several years, the Google Mobile Friendly algorithm has been working as the main site SEO index. It favors showcases adapted to the mobile format. When you design a site with a responsive web design you give yourself the means to have good SEO.

Also, due to its compatibility with different media, this design technique offers a better user experience. The columns as well as the images instantly adjust to the screen width of the device used. This resizing and automatic movement of the site is carried out according to the screen resolution. They ensure the ergonomics of the site and the quality of the information. The mobile user therefore benefits from a browsing experience adapted to their needs.

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