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December 10, 2023
5 Small Business Functions You Should Outsource

5 Small Business Functions You Should Outsource

Jun 4, 2023

Owning a small business has a lot of benefits, but it isn’t all glamorous. Small businesses often don’t have the resources or capability to perform every task in-house. In most cases, it’s best to outsource certain tasks to professionals who are trained in that area of expertise. This can save you money in the long run and help you avoid the hassle of doing it yourself. Here are five small business functions you can seamlessly outsource to prime vendors and partners.

1. Customer service

Making sales calls is one of the things that most small business owners dread. Sales calls tend to be offensive and intrusive even by the people making them, and they can take a while to perfect.

You can outsource your customer service responsibilities to a third-party chat or phone answering service. This is especially applicable if your business has lots of customer interactions but doesn’t have enough staff to keep up with the demand. It may also be more effective to outsource customer support rather than maintain a qualified support team to handle clients and close sales.

2. Bookkeeping and accounting

Bookkeeping and accounting are like morning runs. No one wants to take their time out to do it, but overlooking it can lead to serious complications after a given period. If not accurately completed, bookkeeping mistakes could have enormous financial implications for your business.  

While you can hire a dedicated person to handle your day-to-day bookkeeping and accounting work, it’s more practical for your business to outsource these tasks. Outsourcing bookkeeping and accounting increases efficiency and can save you money in the long run.

3. IT management

Most small businesses don’t have the resources to support an internal IT team. However, your business requires an expert to help set up your devices, systems, and all software and applications your company might use.

Fortunately, you don’t have to hire developers or IT specialists in your company. You can outsource to a managed service provider or work with a company that provides on-demand services to handle IT-related tasks for you.

4. Marketing

Marketing plays a key role in scaling your business. As your company grows, you will need to get the word out to attract more customers. Since there are countless components to a successful marketing campaign, it’s more beneficial to outsource your efforts to a third-party company.

Marketing companies focus on your content creation, ad design, campaign executions, and branding to keep your in-house team focused on completing critical business functions. Based on their expertise and knowledge, they are also great at offering an outsider’s perspective and bringing up new ideas and approaches.

5. Administrative tasks

Small business representatives can be so involved in the growth of their company, causing small administrative work to fall by the wayside. Outsourcing tasks like scheduling appointments, creating travel itineraries, and handling office logistics to a virtual assistant (VA) can help keep your business more organized. Enabled by technology and platforms to hire these employees, most virtual assistants have a focused skill set and are great at what they do.  


No business person can do it all on their own. In fact, there comes a time in every small business owner’s life when outsourcing functions is necessary to take your company to the next level. Outsourcing brings out the best practices to every department, not to mention the overall impact on the company and its resources.

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