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Nordik Eyewear | Making waves in the industry with its bold and disruptive strategies
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Nordik Eyewear | Making waves in the industry with its bold and disruptive strategies

Aug 27, 2023

The eyewear market is massive and worth billions of dollars, but it is also an extremely difficult market to break into because the big players dominate it. Thus, a new brand like Nordik Eyewear has an uphill battle. Fortunately, the company thrives on challenges and is willing to blow through any hurdles before it as it tries to grab a larger market share.

Established in 2018, Nordik Eyewear might be a new player in the world of sunglasses; however, it is already making waves, especially with its bold and disruptive strategies. For instance, one of the company’s bold strategies involves doing a 100 pieces giveaway. In addition, the eyewear brand is also establishing a foothold on the market with innovative and unique technologies used for its designs and lenses. A prime example of this is the Ranger 2-in-1. This eyewear generally comes as a mix of sunglasses and ski goggles, meaning you can wear them when skiing on the white slopes or to the beach. Moreover, the eyewear manufacturer also lets you customize them if you’re not a big skier. 

A multi-channel marketing and selling approach is also helping Nordik Eyewear grab a larger customer base quickly. The company operates a multi-channel selling approach, using platforms like TikTok, Amazon, Shopify, Instagram, Facebook, YouTube, and LinkedIn. In addition, it has also put its budget into ensuring it gets the most attention possible. The eyewear manufacturer has a sizable budget for Google campaigns and also uses influencer marketing for the best results. Finally, it cannot be ignored that the team behind the eyewear brand is extremely experienced in this area. The company has a strong R&D team with a factory background. 

Nonetheless, Nordik Eyewear isn’t the first or only eyewear manufacturer in the market. At the end of the day, the company separates itself from others by having multi-function designs and patented technologies. All of the company’s ski goggles have US patents and use magnetic design with bonus lenses. Some versions, such as the Viking, use the top technology in the ski goggles industry, which ensures the goggles remain heated even when you’re gliding through the slopes. Similarly, another model, the Odin, features IMD technology lenses. 

Every brand needs to target the right audience and this revolutionary brand has found its niche market. They cater to ordinary outdoor enthusiasts, amateur skiers, and professional athletes. The latter is a particularly difficult demographic to please, but the company’s expert R&D team believes their products satisfy athletes’ needs. According to the brand, they know what the athletes exactly want. That’s why they design these products. “We have overcome the traditional problems of athletes who have been training for a long time and will be tired and unable to see clearly after wearing glasses for a long time. Athletes must be safe and light in weight to ensure that there are no accidents and no discomfort during exercise,” shared the brand’s spokesperson. “This allows us to take into account the weight reduction of the frame and the high-definition lens when designing, with a locking system to prevent the lens from falling, and then the two lenses are interchangeable in different climates. Photochromic lenses make using lenses easier and more comfortable. At the same time, the frameless and lightweight design makes it stylish and comfortable.”

It’s no secret that the company has some salient features that other brands cannot offer. But the company’s representatives are adamant their main goal is to integrate all the frame and lens technologies together, and the price is very reasonable, suitable for professional athletes as well as the needs of ordinary consumers. Therefore, if you’re an ordinary outdoor enthusiast or a passionate athlete, consider checking out Nordik Eyewear’s products because they might be the perfect fit for you.

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